Tag Archives: strategies
What Worked for B2B Marketers Last Year? (HubSpot.com)
What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]
A Call to Action for the Marketing Services Industry (HubSpot.com)
A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]
Why Most Website Redesigns Have a Half-Life (HubSpot.com)
Why Most Website Redesigns Have a Half-Life. January 12, 2010 by Mike Volpe www.hubspot.com Your personal opinion of your website’s attractiveness has nothing to do with the need for a website redesign. The goal of your website is to get found by more prospects, and convert more of them into leads and sales. The only [...]
Social Media and Brand Reputation Strategy (eMarketer.com)
Social Media and Brand Reputation Strategy DECEMBER 30, 2009 www.emarketer.com Direct engagement top short-term response An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways [...]
Using Social Media Strategically (eMarketer.com)
Using Social Media Strategically DECEMBER 21, 2009 www.emarketer.com Transitioning beyond trial As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media [...]
7 Ingredients Of Good Corporate Design (Smashingmagazine.com)
7 Ingredients Of Good Corporate Design By György Fekete, October 6th, 2008, Smashing Magazine It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web [...]
Media Dollars Shift to Digital in Downturn (eMarketer.com)
Media Dollars Shift to Digital in Downturn SEPTEMBER 16, 2009, eMarketer.com Spending recovery will lag economic recovery The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2. More than two-thirds of senior executives in the Western [...]
Cheap and Effective Internet Marketing Strategies (Majon.com)
Cheap and Effective Internet Marketing Strategies 10/09/09 5:00 AM, MAJON.COM Keeping yourself in the public eye, in a world that is increasingly filled with choices, information and distractions, means offering value to your customers. The best Internet marketing strategies are not the promised free rides, but the ones that give something back to your customers. [...]