Tag Archives: social media
8 B2B Website Optimization Mistakes You Are Probably Making (HubSpot.com)
8 B2B Website Optimization Mistakes You Are Probably Making. Wed, Mar 24, 2010 by Mike Volpe, www.hubspot.com [...] From all of our experience, here are the mistakes people most commonly make in website optimization. No Keywords in the Home Page Title – The page title is a phrase that appears in the top bar of [...]
What Worked for B2B Marketers Last Year? (HubSpot.com)
What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]
Marketing, Not Ads, Fuels Social Spending Growth (eMarketer.com)
Marketing, Not Ads, Fuels Social Spending Growth JANUARY 8, 2010 www.emarketer.com Focus on word-of-mouth and earned media Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and [...]
New project completed: www.premediahelsinki.fi
We have completed a new website solution for a Finnish printing and pre-press service company Premedia Helsinki Oy. We replaced the previous static html-based website structure with our dynamic Website Manager setup, while retaining the visual design and layout in 100%. The client can now edit the website content, add/remove pages, photos with a few [...]
Social Media and Brand Reputation Strategy (eMarketer.com)
Social Media and Brand Reputation Strategy DECEMBER 30, 2009 www.emarketer.com Direct engagement top short-term response An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways [...]
How Can Social Media Help Small Biz? (eMarketer.com)
How Can Social Media Help Small Biz? DECEMBER 24, 2009 www.emarketer.com Lead generation is top business benefit Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social [...]
Using Social Media Strategically (eMarketer.com)
Using Social Media Strategically DECEMBER 21, 2009 www.emarketer.com Transitioning beyond trial As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media [...]
Small Businesses Step Up Online (eMarketer.com)
Small Businesses Step Up Online DECEMBER 21, 2009 www.emarketer.com Social media to get biggest bump Like their larger counterparts, small businesses will be doing even more marketing online in 2010, according to studies from Vistaprint and Ad-ology. Vistaprint found that small businesses would be increasing marketing activities in social media, online and search advertising, and [...]