Tag Archives: reputation
Websites Influence 97% of Clients’ Purchasing Decisions (HubSpot.com)
Research Shows Websites Influence 97% of Clients’ Purchasing Decisions. January 20, 2010 by Jeanne Hopkins, www.hubspot.com Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on [...]
Social Media and Brand Reputation Strategy (eMarketer.com)
Social Media and Brand Reputation Strategy DECEMBER 30, 2009 www.emarketer.com Direct engagement top short-term response An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways [...]