Tag Archives: product/service improvement
A Call to Action for the Marketing Services Industry (HubSpot.com)
A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]
How we ‘really’ use the Web
Steve Krug is the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, he spent 20+ years as a usability consultant for clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and others. I post here an excerpt from the 2nd chapter of Steve’s book Don’t Make Me Think!: How [...]
Social Media and Brand Reputation Strategy (eMarketer.com)
Social Media and Brand Reputation Strategy DECEMBER 30, 2009 www.emarketer.com Direct engagement top short-term response An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways [...]