Tag Archives: online experience
What Buyers Want from Your Website (HubSpot.com)
Chart of the Week: What Buyers Want from Your Website. February 10, 2010 by Jeanne Hopkins www.hubspot.com We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider [...]
How we ‘really’ use the Web
Steve Krug is the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, he spent 20+ years as a usability consultant for clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and others. I post here an excerpt from the 2nd chapter of Steve’s book Don’t Make Me Think!: How [...]
Deep Brand Engagement Creates Customers (eMarketer.com)
Deep Brand Engagement Creates Customers NOVEMBER 18, 2009, www.eMarketer.com From awareness to consideration, purchase and recommendation The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that [...]