Tag Archives: media spending
Marketing, Not Ads, Fuels Social Spending Growth (eMarketer.com)
Marketing, Not Ads, Fuels Social Spending Growth JANUARY 8, 2010 www.emarketer.com Focus on word-of-mouth and earned media Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and [...]
Integrating E-Mail and Social Media (eMarketer.com)
Integrating E-Mail and Social Media DECEMBER 10, 2009 www.emarketer.com Tried-and-true plus shiny-and-new Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail. Nearly nine in 10 plan to increase or maintain their marketing budgets, and one-half expect their customers to be spending more in the coming [...]
Marketing Spending Pays Off for Small Biz (eMarketer.com)
Marketing Spending Pays Off for Small Biz. NOVEMBER 9, 2009, www.eMarketer.com Spending money to make money Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing [...]
Online Helps Marketers Do More with Less (eMarketer.com)
Online Helps Marketers Do More with Less SEPTEMBER 25, 2009, www.Emarketer.com Making each dollar accountable The harsh reality of marketing in a recession: Three-quarters of marketers had their budgets cut this year, and two-thirds were expected to drive more sales with an equal or lesser budget, according to the “2009 ANA/MMA Marketing Accountability Survey” from [...]
Online Ad Spending Slows but Grabs Market Share (eMarketer.com)
Online Ad Spending Slows but Grabs Market Share. SEPTEMBER 21, 2009, eMarketer.com US ad spending expected to recover slowly in 2011 and 2012 Print will lose even more US ad spending share than previously forecast but remain on top, while online is set to grab the second-largest slice of the ad spending pie this year, [...]
Media Dollars Shift to Digital in Downturn (eMarketer.com)
Media Dollars Shift to Digital in Downturn SEPTEMBER 16, 2009, eMarketer.com Spending recovery will lag economic recovery The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2. More than two-thirds of senior executives in the Western [...]