Tag Archives: marketing
8 B2B Website Optimization Mistakes You Are Probably Making (HubSpot.com)
8 B2B Website Optimization Mistakes You Are Probably Making. Wed, Mar 24, 2010 by Mike Volpe, www.hubspot.com [...] From all of our experience, here are the mistakes people most commonly make in website optimization. No Keywords in the Home Page Title – The page title is a phrase that appears in the top bar of [...]
What Worked for B2B Marketers Last Year? (HubSpot.com)
What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]
A Call to Action for the Marketing Services Industry (HubSpot.com)
A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]
Websites Influence 97% of Clients’ Purchasing Decisions (HubSpot.com)
Research Shows Websites Influence 97% of Clients’ Purchasing Decisions. January 20, 2010 by Jeanne Hopkins, www.hubspot.com Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on [...]
Marketing, Not Ads, Fuels Social Spending Growth (eMarketer.com)
Marketing, Not Ads, Fuels Social Spending Growth JANUARY 8, 2010 www.emarketer.com Focus on word-of-mouth and earned media Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and [...]
Americans Want Brands that Inform (eMarketer.com)
Americans Want Brands that Inform OCTOBER 27, 2009, www.eMarketer.com But don’t get too friendly The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research. Helping consumers keep up [...]
Online Helps Marketers Do More with Less (eMarketer.com)
Online Helps Marketers Do More with Less SEPTEMBER 25, 2009, www.Emarketer.com Making each dollar accountable The harsh reality of marketing in a recession: Three-quarters of marketers had their budgets cut this year, and two-thirds were expected to drive more sales with an equal or lesser budget, according to the “2009 ANA/MMA Marketing Accountability Survey” from [...]
Online Ad Spending Slows but Grabs Market Share (eMarketer.com)
Online Ad Spending Slows but Grabs Market Share. SEPTEMBER 21, 2009, eMarketer.com US ad spending expected to recover slowly in 2011 and 2012 Print will lose even more US ad spending share than previously forecast but remain on top, while online is set to grab the second-largest slice of the ad spending pie this year, [...]