Tag Archives: lead generation
8 B2B Website Optimization Mistakes You Are Probably Making (HubSpot.com)
8 B2B Website Optimization Mistakes You Are Probably Making. Wed, Mar 24, 2010 by Mike Volpe, www.hubspot.com [...] From all of our experience, here are the mistakes people most commonly make in website optimization. No Keywords in the Home Page Title – The page title is a phrase that appears in the top bar of [...]
What Buyers Want from Your Website (HubSpot.com)
Chart of the Week: What Buyers Want from Your Website. February 10, 2010 by Jeanne Hopkins www.hubspot.com We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider [...]
How we ‘really’ use the Web
Steve Krug is the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, he spent 20+ years as a usability consultant for clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and others. I post here an excerpt from the 2nd chapter of Steve’s book Don’t Make Me Think!: How [...]
Why Most Website Redesigns Have a Half-Life (HubSpot.com)
Why Most Website Redesigns Have a Half-Life. January 12, 2010 by Mike Volpe www.hubspot.com Your personal opinion of your website’s attractiveness has nothing to do with the need for a website redesign. The goal of your website is to get found by more prospects, and convert more of them into leads and sales. The only [...]
How Can Social Media Help Small Biz? (eMarketer.com)
How Can Social Media Help Small Biz? DECEMBER 24, 2009 www.emarketer.com Lead generation is top business benefit Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed. In a survey from Citibank, for example, the majority of small-business executives found social [...]