Tag Archives: economic recovery
Marketing Spending Pays Off for Small Biz (eMarketer.com)
Marketing Spending Pays Off for Small Biz. NOVEMBER 9, 2009, www.eMarketer.com Spending money to make money Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing [...]
Online Ad Spending Slows but Grabs Market Share (eMarketer.com)
Online Ad Spending Slows but Grabs Market Share. SEPTEMBER 21, 2009, eMarketer.com US ad spending expected to recover slowly in 2011 and 2012 Print will lose even more US ad spending share than previously forecast but remain on top, while online is set to grab the second-largest slice of the ad spending pie this year, [...]
Media Dollars Shift to Digital in Downturn (eMarketer.com)
Media Dollars Shift to Digital in Downturn SEPTEMBER 16, 2009, eMarketer.com Spending recovery will lag economic recovery The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2. More than two-thirds of senior executives in the Western [...]