Tag Archives: e-mail
Small Businesses Step Up Online (eMarketer.com)
Small Businesses Step Up Online DECEMBER 21, 2009 www.emarketer.com Social media to get biggest bump Like their larger counterparts, small businesses will be doing even more marketing online in 2010, according to studies from Vistaprint and Ad-ology. Vistaprint found that small businesses would be increasing marketing activities in social media, online and search advertising, and [...]
Integrating E-Mail and Social Media (eMarketer.com)
Integrating E-Mail and Social Media DECEMBER 10, 2009 www.emarketer.com Tried-and-true plus shiny-and-new Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail. Nearly nine in 10 plan to increase or maintain their marketing budgets, and one-half expect their customers to be spending more in the coming [...]
Marketing Spending Pays Off for Small Biz (eMarketer.com)
Marketing Spending Pays Off for Small Biz. NOVEMBER 9, 2009, www.eMarketer.com Spending money to make money Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing [...]
Media Dollars Shift to Digital in Downturn (eMarketer.com)
Media Dollars Shift to Digital in Downturn SEPTEMBER 16, 2009, eMarketer.com Spending recovery will lag economic recovery The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2. More than two-thirds of senior executives in the Western [...]