Tag Archives: digital
What Worked for B2B Marketers Last Year? (HubSpot.com)
What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]
A Call to Action for the Marketing Services Industry (HubSpot.com)
A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]
Deep Brand Engagement Creates Customers (eMarketer.com)
Deep Brand Engagement Creates Customers NOVEMBER 18, 2009, www.eMarketer.com From awareness to consideration, purchase and recommendation The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that [...]
Marketing Spending Pays Off for Small Biz (eMarketer.com)
Marketing Spending Pays Off for Small Biz. NOVEMBER 9, 2009, www.eMarketer.com Spending money to make money Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing [...]