Tag Archives: budget
Marketing Spending Pays Off for Small Biz (eMarketer.com)
Marketing Spending Pays Off for Small Biz. NOVEMBER 9, 2009, www.eMarketer.com Spending money to make money Marketers have seen budgets slashed in the recession, but that can create a dilemma: More marketing spending in a downturn can help a company come out ahead when the economy picks up again. According to the “Small Business Marketing [...]
Online Helps Marketers Do More with Less (eMarketer.com)
Online Helps Marketers Do More with Less SEPTEMBER 25, 2009, www.Emarketer.com Making each dollar accountable The harsh reality of marketing in a recession: Three-quarters of marketers had their budgets cut this year, and two-thirds were expected to drive more sales with an equal or lesser budget, according to the “2009 ANA/MMA Marketing Accountability Survey” from [...]
Media Dollars Shift to Digital in Downturn (eMarketer.com)
Media Dollars Shift to Digital in Downturn SEPTEMBER 16, 2009, eMarketer.com Spending recovery will lag economic recovery The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2. More than two-thirds of senior executives in the Western [...]