Tag Archives: brand
Social Media and Brand Reputation Strategy (eMarketer.com)
Social Media and Brand Reputation Strategy DECEMBER 30, 2009 www.emarketer.com Direct engagement top short-term response An oft-cited fear of brands is that online consumers will post negative comments about them, especially on social media where opinions can be broadcast far and wide. In their “Social Media and Online PR Report,” Econsultancy and bigmouthmedia explored ways [...]
Deep Brand Engagement Creates Customers (eMarketer.com)
Deep Brand Engagement Creates Customers NOVEMBER 18, 2009, www.eMarketer.com From awareness to consideration, purchase and recommendation The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that [...]
Americans Want Brands that Inform (eMarketer.com)
Americans Want Brands that Inform OCTOBER 27, 2009, www.eMarketer.com But don’t get too friendly The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research. Helping consumers keep up [...]
Hopes and Fears of Social Media Marketing (eMarketer.com)
Hopes and Fears of Social Media Marketing SEPTEMBER 29, 2009, www.eMarketer.com Seeking increased customer engagement It’s not news to online retailers that social media adoption is on the rise. Three-quarters of US Web retailers surveyed by the e-tailing group and PowerReviews in August–September 2009 for their “Community and Social Media Study” said they thought brands [...]
7 Ingredients Of Good Corporate Design (Smashingmagazine.com)
7 Ingredients Of Good Corporate Design By György Fekete, October 6th, 2008, Smashing Magazine It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web [...]