Tag Archives: B2C
Social Initiatives: B2B vs. B2C (eMarketer.com)
Social Initiatives: B2B vs. B2C DECEMBER 4, 2009, www.emarketer.com B2Bs less experienced but more active Both business-to-consumer (B2C) and business-to-business (B2B) companies are rapidly adopting social media, unable to ignore a major destination of Internet users. According to research from Business.com, however, the two types of firms have different social site usage patterns for business [...]
Deep Brand Engagement Creates Customers (eMarketer.com)
Deep Brand Engagement Creates Customers NOVEMBER 18, 2009, www.eMarketer.com From awareness to consideration, purchase and recommendation The power of online brand interaction is not to be denied: A solid majority of connected consumers have had their opinion of a brand swayed, either positively or negatively, by an online experience. And more than 97% said that [...]
7 Ingredients Of Good Corporate Design (Smashingmagazine.com)
7 Ingredients Of Good Corporate Design By György Fekete, October 6th, 2008, Smashing Magazine It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web [...]
BtoB/BtoC internet marketing solution in development
Ideum Media team has started the development of a BtoB/BtoC internet marketing solution. Our product will be designed to support growing businesses generating new customers and finding business partners online, while keeping IT- and marketing costs low.