Tag Archives: B2B
8 B2B Website Optimization Mistakes You Are Probably Making (HubSpot.com)
8 B2B Website Optimization Mistakes You Are Probably Making. Wed, Mar 24, 2010 by Mike Volpe, www.hubspot.com [...] From all of our experience, here are the mistakes people most commonly make in website optimization. No Keywords in the Home Page Title – The page title is a phrase that appears in the top bar of [...]
What Worked for B2B Marketers Last Year? (HubSpot.com)
What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]
A Call to Action for the Marketing Services Industry (HubSpot.com)
A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]
What Buyers Want from Your Website (HubSpot.com)
Chart of the Week: What Buyers Want from Your Website. February 10, 2010 by Jeanne Hopkins www.hubspot.com We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider [...]
New project completed: www.premediahelsinki.fi
We have completed a new website solution for a Finnish printing and pre-press service company Premedia Helsinki Oy. We replaced the previous static html-based website structure with our dynamic Website Manager setup, while retaining the visual design and layout in 100%. The client can now edit the website content, add/remove pages, photos with a few [...]
Social Initiatives: B2B vs. B2C (eMarketer.com)
Social Initiatives: B2B vs. B2C DECEMBER 4, 2009, www.emarketer.com B2Bs less experienced but more active Both business-to-consumer (B2C) and business-to-business (B2B) companies are rapidly adopting social media, unable to ignore a major destination of Internet users. According to research from Business.com, however, the two types of firms have different social site usage patterns for business [...]
Social Networks on Media Buyer’s List for 2010 (Marketingpilgrim.com)
Social Networks on Media Buyer’s List for 2010 Monday, September 14th, 2009, written by Frank Reed, MARKETING PILGRIM Let’s try something new here in the world of Internet marketing. Rather than rushing off and pronouncing next year as the year of (place latest over-hyped trend here) let’s enjoy the real beginnings of social media and [...]
BtoB/BtoC internet marketing solution in development
Ideum Media team has started the development of a BtoB/BtoC internet marketing solution. Our product will be designed to support growing businesses generating new customers and finding business partners online, while keeping IT- and marketing costs low.