Tag Archives: advertising
Websites Influence 97% of Clients’ Purchasing Decisions (HubSpot.com)
Research Shows Websites Influence 97% of Clients’ Purchasing Decisions. January 20, 2010 by Jeanne Hopkins, www.hubspot.com Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on [...]
Marketing, Not Ads, Fuels Social Spending Growth (eMarketer.com)
Marketing, Not Ads, Fuels Social Spending Growth JANUARY 8, 2010 www.emarketer.com Focus on word-of-mouth and earned media Going social is no longer an experiment for marketers; it is a reality. There is no question that companies and brands are investing real dollars in social network marketing. However, paid advertising in social networks—banners, text ads and [...]
Americans Want Brands that Inform (eMarketer.com)
Americans Want Brands that Inform OCTOBER 27, 2009, www.eMarketer.com But don’t get too friendly The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research. Helping consumers keep up [...]
Online Ad Spending Slows but Grabs Market Share (eMarketer.com)
Online Ad Spending Slows but Grabs Market Share. SEPTEMBER 21, 2009, eMarketer.com US ad spending expected to recover slowly in 2011 and 2012 Print will lose even more US ad spending share than previously forecast but remain on top, while online is set to grab the second-largest slice of the ad spending pie this year, [...]