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	<title>Ideum Media</title>
	<link>http://www.ideum-media.eu</link>
	<description>Internet Marketing &#38; Corporate Design.</description>
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		<title>10 Common Website Mistakes and How to Fix Them (HubSpot.com)</title>
		<description><![CDATA[10 Common Website Mistakes and How to Fix Them. Fri, Jun 25, 2010 by Haris Krijestorac, www.hubspot.com [...] 1. Page Title Longer than 70 Characters A page title is the text shown at the top of your browser window. It is also the title of a page as shown in Google search results. Page titles tell [...]]]></description>
		<link>http://www.ideum-media.eu/2010/07/10-common-website-mistakes-and-how-to-fix-them-hubspot-com/</link>
			</item>
	<item>
		<title>8 B2B Website Optimization Mistakes You Are Probably Making (HubSpot.com)</title>
		<description><![CDATA[8 B2B Website Optimization Mistakes You Are Probably Making. Wed, Mar 24, 2010 by Mike Volpe,  www.hubspot.com [...] From all of our experience, here are the mistakes people most commonly make in website optimization. No Keywords in the Home Page Title &#8211; The page title is a phrase that appears in the top bar of [...]]]></description>
		<link>http://www.ideum-media.eu/2010/03/8-b2b-website-optimization-mistakes-you-are-probably-making-hubspot-com/</link>
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		<title>What Worked for B2B Marketers Last Year? (HubSpot.com)</title>
		<description><![CDATA[What Worked for B2B Marketers Last Year? February 17, 2010 by Rick Burnes  www.hubspot.com Of all the things you did as a B2B marketer last year, what worked best? HubSpot recently surveyed 231 B2B marketers and asked exactly that question. The results, released this week in the 2010 State of Inbound Marketing Report, are summarized [...]]]></description>
		<link>http://www.ideum-media.eu/2010/03/what-worked-for-b2b-marketers-last-year-hubspot-com/</link>
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		<title>A Call to Action for the Marketing Services Industry (HubSpot.com)</title>
		<description><![CDATA[A Call to Action for the Marketing Services Industry (Part I). February 16, 2010 by Pete Caputa  www.hubspot.com The marketing services industry is broken. There are of thousands of marketing firms trying to position their firm as unique and better, but the results they produce for clients are rarely better or unique. Companies are lost [...]]]></description>
		<link>http://www.ideum-media.eu/2010/03/a-call-to-action-for-the-marketing-services-industry-hubspot-com/</link>
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	<item>
		<title>Free Link-Building Directories to Jumpstart Your Search Engine Ranking (HubSpot.com)</title>
		<description><![CDATA[Free Link-Building Directories to Jumpstart Your Search Engine Ranking. February 11, 2010 by Rebecca Churt  www.hubspot.com Links are the top metric by which search engines determine who you are and what you are about, and ultimately how you are ranked in search results.  In other words, links are your website&#8217;s life line. A great way [...]]]></description>
		<link>http://www.ideum-media.eu/2010/03/free-link-building-directories-to-jumpstart-your-search-engine-ranking-hubspot-com/</link>
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		<title>What Buyers Want from Your Website (HubSpot.com)</title>
		<description><![CDATA[Chart of the Week: What Buyers Want from Your Website. February 10, 2010 by Jeanne Hopkins  www.hubspot.com We all know our website is a key part of our marketing and lead generation strategy. But when prospects visit your site, what are they looking for? What do they want to see, and what do they consider [...]]]></description>
		<link>http://www.ideum-media.eu/2010/03/what-buyers-want-from-your-website-hubspot-com/</link>
			</item>
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		<title>Active Business Blogs Draw 7 Times More Search Traffic (HubSpot.com)</title>
		<description><![CDATA[Active Business Blogs Draw 6.9 Times More Organic Search Traffic Than Non-Bloggers. February 01, 2010 by Lily Zhu  www.hubspot.com Is it true that blogging results in more website visitors? An earlier HubSpot study shows that small businesses that blog get 55% more website visitors. While the article provides a well-supported analysis of the power of [...]]]></description>
		<link>http://www.ideum-media.eu/2010/02/active-business-blogs-draw-7-times-more-search-traffic-hubspot-com/</link>
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		<title>How we &#8216;really&#8217; use the Web</title>
		<description><![CDATA[Steve Krug is the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, he spent 20+ years as a usability consultant for clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and others. I post here an excerpt from the 2nd chapter of Steve&#8217;s book Don’t Make Me Think!: How [...]]]></description>
		<link>http://www.ideum-media.eu/2010/01/how-we-really-use-the-web/</link>
			</item>
	<item>
		<title>Why Most Website Redesigns Have a Half-Life (HubSpot.com)</title>
		<description><![CDATA[Why Most Website Redesigns Have a Half-Life. January 12, 2010 by Mike Volpe  www.hubspot.com Your personal opinion of your website&#8217;s attractiveness has nothing to do with the need for a website redesign. The goal of your website is to get found by more prospects, and convert more of them into leads and sales.  The only [...]]]></description>
		<link>http://www.ideum-media.eu/2010/01/why-most-website-redesigns-have-a-half-life/</link>
			</item>
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		<title>Websites Influence 97% of Clients&#8217; Purchasing Decisions (HubSpot.com)</title>
		<description><![CDATA[Research Shows Websites Influence 97% of Clients&#8217; Purchasing Decisions. January 20, 2010 by Jeanne Hopkins,  www.hubspot.com Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on [...]]]></description>
		<link>http://www.ideum-media.eu/2010/01/websites-influence-97-of-clients-purchasing-decisions-hubspot-com/</link>
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